Why Usha Brita?
About us
The business of water purification is the business of life. USHA BRITA has been
romancing water for over a decade, having invested thousands of man-hours into research
and development and today offers the country's largest range of water purification
systems, converting almost every kind of urban and rural tap water into safe drinking
water.
Usha Shriram Brita is a 50:50 joint venture between USHA SHRIRAM ENTERPRISES PVT LTD, a
company well known and trusted in India for its 'USHA LEXUS' and 'EUROLEX' brand of household
products, and BRITA GmbH of Germany, a world leader in household
table-top water filter systems
BRITA, a 40 year old company in the business of water filtration, now has a
formidable 85% market share worldwide in table-top water filtration systems. It
has six manufacturing plants in countries like Germany, UK, Switzerland, USA, Canada
and India, and its products are sold in over 80 countries across the world. BRITA
has an annual turnover of over DM 650 million.
Water is a necessity of life and pure drinking water is a basic need of the
human body. If the quality of water that we drink is not good, we can get easily
affected with various diseases. The water we drink in our homes reaches us through
pipelines. These pipelines, once laid down, are for ever and are hardly repaired
or replaced. During its course a lot of biological impurities and hazardous chemicals
get mixed with water and ultimately get into our body. Groundwater is another major
source of drinking water and is most of the time not suitable for drinking, both
in terms of purity and taste. More than 80% of the diseases are the result of contaminated
water. Thus pure and clean drinking water is a must for human body. Thanks to growing
awareness in people, who are getting health conscious day by day, they now want
purified drinking water.
USHA BRITA recognized this need of people and has worked towards revolutionizing
the water purification market in India. The objective was to introduce products
that will work in the Indian water conditions and provide pure drinking water to
the common man at an economical price. In the last one decade, USHA BRITA has launched
a vast range of highly innovative domestic water purification products to cater
to the needs of various customers with varied incoming water conditions.
USHA BRITA was the first company in India to launch
in 1997 - a table top storage water purifier using ion exchange technology which
does not require either electricity or running water and gives absolutely safe potable
water. This product was the perfect answer to Indian conditions and consumers. Over
the years, it has launched a range of products based on other technologies such
as Ultra-violet (UV) purification and Reverse Osmosis (RO) purification. It has
also launched water softeners and iron removal systems. USHA BRITA now has one of
the largest range of water purification products in Indian Market for Domestic, Commericial and Industrial requirments.
5 Ways to Connect
Toll Free 1800-110-990(For MTNL / BSNL Subscriber Only)
Others Call
+91 11 25774026
Email
sales@usha.in
SMS
<USHA BRITA> TO 53030
www.ushabrita.com
